The final hope that Swifties had to see global pop icon Taylor Swift in Melbourne was squashed after tickets were exhausted in under an hour on November 10.
Subscribe now for unlimited access.
or signup to continue reading
That heartbreak followed Swift's Sydney shows also selling out quickly on November 10.
Swift is bringing her highly anticipated Eras Tour Down Under in February 2024.
Due to record-breaking demand, more tickets to her Melbourne and Sydney shows were released as well as the resale of unwanted seats.
Limited tickets were made available from 10am for Sydney shows and from 4pm for the Melbourne dates via Ticketek.
Sydney sales
Eager fans were ready to start purchasing tickets for Sydney shows from 9.45am on November 10 as Ticketek opened its access portal.
Frontier Touring announced the final Sydney ticket had sold before 11.30am.
Many Sydney fans waited anxiously for their turn in the 'Ticketek Lounge'.
Melbourne sales
Swifties had a final chance at 4pm on November 10 to secure tickets to Melbourne shows on February 16 to 18.
Fans who missed out on Sydney tickets were expected to join the afternoon queue for Victorian concert dates.
However, the Melbourne tickets sold out within an hour with Frontier Touring posting at 4:53pm that the current available inventory for The Eras tour has been exhausted.
How to book a ticket
The ticketing company released advice for Taylor Swift fans saying "we recommend signing into your Ticketek account and entering the Ticketek Lounge at least 15 minutes before tickets go on sale".
"Stay on the page and don't refresh your browser," Ticketek said.
"The page refreshes itself frequently to let more fans through to purchase.
"Once you're through, keep an eye on the timer and complete your purchase within the time frame."
Swifties should be prepared to fork-out for the gig with partially-obstructed views selling for $79.90.
IN OTHER NEWS:
Tickets to the Eras Tour have been in hot demand with more than four million fans vying for a slice of the second presale.
The Blank Space singer will perform three shows at the Melbourne Cricket Ground from February 16 to 18 and four shows at Sydney's Accor Stadium from February 23 to 26.
US singer and actress Sabrina Carpenter will open each show.
She promises to play hits spanning her career from albums including Lover, Fearless, evermore, Reputation, Speak Now, Red, folklore, 1989 and Midnights.
Australian fans are clamouring for a chance to see Taylor Swift whose musical fame has skyrocketed since her last visit to the country in 2018.