Motorists travelling past Kempsey on the Pacific Highway will now be encouraged to visit the town with the installation of new signage showcasing local services.
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"Installed on the northbound and southbound approaches to the town, these new signs have been designed to drive more visitors from the highway, and help the local economy grow," Member for Oxley Melinda Pavey said.
"Each sign has symbols to indicate what services are available, including 24-hour fuel, food, accommodation, they are also reflective so motorists can see them at night."
A key feature of the new signs is the inclusion of an image showcasing part of the town, decided by the Economic Development team and the Community Partnership team within Kempsey Shire Council.
"The picture selected for Kempsey shows the beautiful historic buildings that line one of the town's main streets," Ms Pavey said.
"Thanks to everyone involved with these projects, it's a great partnership between community consultation and government."
It's been a long road to reach this point, after the bypass was constructed, many businesses in Kempsey had to adjust and deal with the loss of regular travellers passing through.
A pilot program was held between late 2017 and early 2018 to determine whether bypassed town visitation could be maintained through innovative and purpose-designed signage.
Based on the trial's success, the decision was made to roll out the initiative to other bypassed towns across NSW, with Kempsey and Nambucca the latest to benefit.
For more information about bypassed town signage, go to: nswroads.work/bypassed-town.
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